AirAsia announces collaboration with beverage maker Hausboom
The put up AirAsia announces collaboration with beverage maker Hausboom appeared first on TD (Travel Daily Media) Travel Daily Media.
AirAsia teamed up with Malaysian glowing juice model Hausboom for a novel collaboration to create drinks impressed by varied flight locations.
The collaboration brings collectively two homegrown names to rejoice native pleasure and a shared ardour for connecting individuals.
In manufacturing until December of this yr, the collaboration introduces 9 limited-edition Hausboom bottles, every that includes a flavour impressed by a special AirAsia vacation spot.
From Strawberry for Seoul to Roti Bakar for Kuala Lumpur, the sequence is a playful nod to the range of AirAsia’s community and the wanderlust of Malaysian customers.
Other locations embrace Almaty, Phu Quoc, Sihanoukville, Xi’an, Nairobi, Melbourne, and Amritsar.
The destination-themed bottles shall be out there at over 6,800 retail places together with 7-Eleven, KK Mart nationwide; CKS Retail, Bataras Hypermarket & Superstore and Servay Supermarket in Sabah; in addition to SEN SEN Department Store and Everwin in Kuching.
Each bottle encompasses a distinctive QR code for entry into the ‘Sip & Win’ contest, with month-to-month prizes together with limitless free flights and unique rewards from AirAsia’s journey and way of life ecosystem spanning SNAP, Hotels, RIDE, Ikhlas, and extra.
Proudly homegrown
AirAsia head of business Liyana Mahizzan defined that the corporate is a Malaysian airline that’s proudly dedicated to constructing sturdy, homegrown partnerships that resonate with the communities it serves.
Mahizzan stated: “Our collaboration with Hausboom aligns perfectly with our mission to champion local innovation and to engage with the growing lifestyle consumer segment, particularly among the 21–35 age group, which makes up more than 42 percent of our customer base. Through this campaign, we are not only connecting with new audiences through bold, familiar flavours, but also giving back to our loyal guests with a chance to win unlimited flights for a year, along with exclusive prizes from SNAP, Hotels, RIDE, Ikhlas, and more.”
She went on to say that the initiative is a part of the airline’s broader technique to deepen its emotional connection with customers, unlock worth throughout new market segments, and reinforce AirAsia’s function as extra than simply an airline, however a way of life model that empowers Malaysian entrepreneurs and communities.
Mahizzan concluded with: “We remain committed to inspiring our guests to venture beyond conventional boundaries and explore new destinations. As the airline with the most extensive network in ASEAN, our goal is to enhance their travel experiences through unique and enriching journeys, while cultivating a deeper spirit of adventure throughout the region.”
For his half, Hausboom CEO Azri Zahier Azmi remarked: “As the fastest-growing beverage brand in Southeast Asia, Hausboom has always been about pushing boundaries and staying ahead of trends. In today’s fast-changing market, agility is key, and this collaboration with AirAsia is a perfect example of how we are adapting in bold, creative ways. We have laid a strong foundation by anchoring our brand around three core lifestyle pillars: Hausboom Music, Hausboom Style, and Hausboom Extreme, each connecting with diverse communities while staying true to our core audience. We are thrilled to be part of a campaign that not only showcases our best-selling drinks but also inspires our customers to dream bigger, travel further, and celebrate our local roots with pride.”
The put up AirAsia announces collaboration with beverage maker Hausboom appeared first on Travel Daily Media.