Brand Finance: Value of Chinese hotel brands stands at US$2.6 billion

Brand Finance: Value of Chinese hotel brands stands at US$2.6 billion


The submit Brand Finance: Value of Chinese hotel brands stands at US$2.6 billion appeared first on TD (Travel Daily Media) Travel Daily Media.

Global model valuation consultancy Brand Finance studies that the mixed model worth of Chinese hotel brands ranked this yr stands at US$2.56 billion.

Per the lately launched Hotel 50 2025 report, this yr’s whole worth displays a year-on-year decline of 19 p.c from 2024. 

Three of the 4 Chinese hotel brands featured on this yr’s rankings noticed a drop of their model worth, amid ongoing financial uncertainty. 

The shift to hybrid work has reshaped company journey, which now tends to be much less frequent however longer, combining conferences, occasions, and coaching into prolonged journeys.

According to Brand Finance China managing director Scott Chen: “Even with ongoing economic pressures, Chinese hotel brands continue to make their mark globally. Shangri-La remains a symbol of trusted, premium hospitality, not just as China’s most valuable hotel brand, but also the strongest. Meanwhile, JI Hotel’s growth reflects a growing preference among travellers for comfort, familiarity, and reliability. As travel habits evolve and international movement picks up again, China’s hotel brands are well-positioned to continue expanding their global presence.”

Shangri-La nonetheless at the highest, however Ji Hotels shifting up

Shangri-La retains its place as China’s most beneficial hotel model in 2025, and because the fifth most beneficial hotel model ranked globally. 

Despite the 23 p.c decline in worth, the model has returned to pre-pandemic profitability, with margins exceeding historic ranges. 

Its growth technique contains dual-brand ideas and mixed-use developments, with latest openings in Shenzhen and Kunming and additional launches deliberate throughout mainland China. 

Shangri-La additionally claims the title of China’s strongest hotel model within the rankings with a Brand Strength Index (BSI) rating of 80.8/100. 

Additionally, the model ranks because the fourth most beneficial within the international Luxury Hotels 2025 sub-ranking.

Meanwhile Ji Hotel’s model worth rose by 12 p.c to US$423.5 million, making it the quickest rising Chinese hotel model on this yr’s rankings. 

According to Brand Finance’s analysis information, the model’s robust efficiency is pushed by excessive familiarity and choice amongst Chinese customers, who persistently view it as a best choice.

The submit Brand Finance: Value of Chinese hotel brands stands at US$2.6 billion appeared first on Travel Daily Media.



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