Frasers Hospitality expands Modena by Fraser’s brand presence in China
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Frasers Hospitality just lately introduced the enlargement of its Modena by Fraser brand presence with two new property openings in Mainland China: Modena by Fraser Shenzhen and Modena by Fraser Wujiaochang Shanghai.
Strategically situated in two of China’s most dynamic cities, the openings reveal Frasers Hospitality’s dedication to delivering up to date, design-led lodging for contemporary travellers.
Frasers Hospitality chief government Eu Chin Fen mentioned: “The China market is central to our long-term strategy for Asia. Our two new Modena by Fraser properties represent a significant step in strengthening our presence in this region, while allowing us to reinforce our competitive advantage and differentiation with experience-led stays that resonate with today’s modern travellers.”
Company chief working officer Chew Hang Song added: “These openings reflect our continued focus on operational excellence and local market relevance. The expansion of the Modena by Fraser brand presence in China addresses a clear gap in the extended stay segment, offering apartment-seekers trusted, reliable and purposefully designed living spaces, backed by over two decades of creating homes away from home.”
Adjusting to residents’ wants
Both properties supply versatile residing areas that alter to residents’ wants, corresponding to devoted white zones that can be utilized for yoga, gaming, or different actions relying on particular person preferences.
Practical kitchenettes present on a regular basis comfort, whereas communal areas are designed to encourage social interplay. These options are supported by common group programmes that deliver residents collectively.
These parts replicate Modena by Fraser’s method to intuitive residing, combining consolation, performance, and a way of belonging.
The additions of Modena by Fraser in Shenzhen and Shanghai mark the brand’s seventh and eighth property in China, representing one other step ahead in Frasers Hospitality’s efforts to deepen its presence in Mainland China and additional strengthening its management in the extended-stay section.
These properties are half of a bigger enlargement pipeline, reinforcing the group’s dedication to delivering lifestyle-driven residences throughout the area.
Shenzhen: The artwork of linked residing
Modena by Fraser Shenzhen, which initially opened on twenty ninth March, brings a refreshed tackle versatile city residing in the center of Luohu District throughout the Greater Bay Area.
The residence options 325 up to date flats, starting from sensible studios to spacious two-bedroom items, all thoughtfully designed with multi-functional areas to assist each short- and long-term stays.
Housed in the distinctive Shennan 1001, a landmark improvement in Shenzhen designed by London-based PLP Architecture, the tower’s spiral façade attracts inspiration from conventional Chinese scroll work, making a poetic silhouette on town skyline.
The metropolis’s first Modena by Fraser property affords direct connectivity to Hong Kong and is mere minutes away from the Luohu, Wenjindu, and Liantang border crossings, and a brief drive to Luohu Port.
It can be conveniently linked to the Shenzhen Metro through Lines 2, 5, and eight.
Among the approach to life facilities are a pickleball courtroom, alongside a fitness center, yoga studio, rest lounge, foyer café, and out of doors barbecue space, all designed to assist lively residing and foster a linked group.
With its vibrant setting, considerate design, and award-winning service, Modena by Fraser Shenzhen presents a contemporary choice for cross-border professionals and leisure travellers alike.
Shanghai: Urban energy and dynamism
Modena by Fraser Wujiaochang Shanghai affords a well-balanced way of life for enterprise travellers and teachers, mixing inspiration, connectivity, and group in one of many metropolis’s most bustling neighbourhoods.
Located in the center of Yangpu District, in shut proximity to the Wujiaochang business hub, Modena by Fraser Wujiaochang Shanghai is located near international tech firms, premium procuring centres, and prime academic establishments, Fudan University and Tongji University.
The property just lately had its comfortable opening final twentieth May and affords 307 totally furnished studios, one- and two-bedroom flats with sizes starting from 23 to 66 sqm.
Designed to boost productiveness and rest, the property includes a vary of thoughtfully curated amenities from a tranquil landscaped backyard on the entrance and a serene rest room to a yoga studio and fitness center outfitted with state-of-the-art sensible mirrors.
Guests can host enterprise and social occasions in versatile assembly areas and the fashionable Common Room with amphitheatre seating.
For connoisseur meals, the property’s restaurant serves up a tasty mixture of Cantonese and native Shanghai delicacies promising a wealthy culinary expertise.
Within easy accessibility to a number of bus routes and Metro Lines 10 and 18, the residence fuses the vitality of a inventive educational group with distinctive city comfort.
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