Roland Berger’s Richard Stolz champions stellar traveller expertise, human touch key to stay ahead

Roland Berger’s Richard Stolz champions stellar traveller expertise, human touch key to stay ahead


The submit Roland Berger’s Richard Stolz champions stellar traveller experience, human touch key to stay ahead appeared first on TD (Travel Daily Media) Travel Daily Media.

He explores the market shifts, traveller traits, and the way forward for tourism within the Middle East.

As the Middle East continues to emerge as a worldwide journey hub, the area’s tourism sector is navigating fast modifications in traveller expectations, supply market dynamics, and competitors. For companies on this business, staying related requires not solely operational excellence but additionally strategic foresight and adaptableness.

Richard Stolz, Partner for Tourism, Travel, & Leisure at Roland Berger, provides his invaluable insights, drawn from his greater than 14 years of strategic consulting expertise. He has labored throughout a various vary of industries, together with tourism, journey, transport, airways & aviation, leisure, hospitality, leisure, training, and healthcare, serving to companies develop.

Based in Dubai, Stolz’s useful expertise spans company technique, enterprise growth, development, market entry, market evaluation, mission administration, enterprise transformation, and organisational effectiveness. He additionally frequently shares his business views by means of authored columns, media commentary, and interviews, contributing to main publications and shaping conversations round international tourism and associated industries.

Navigating the Middle East’s tourism market shifts

In an interview with Stolz, he shared his views on the evolving dynamics of the Middle East’s journey and tourism business and what companies should give attention to to stay aggressive within the area.

When requested how the journey business within the Middle East is evolving, Stolz famous a relentless improve in customer numbers, particularly in main hubs comparable to Dubai and Abu Dhabi. He highlighted the rising significance of supply market quantity, together with the CIS, the Indian Subcontinent, and Mainland China.

“All key players in the tourism and travel value chain are needed to provide a stellar traveller experience,” Stolz mentioned. This contains airports, airways, floor transport, accommodations, and DMCs, amongst others.

On the subject of adapting to shifting supply markets and evolving traveller expectations, Stolz emphasised the necessity for companies to tailor their choices, comparable to meals and beverage choices, multilingual signage, and guaranteeing the provision of tour guides fluent in languages like Mandarin. Additionally, DMCs ought to take into account providing packaged excursions immediately ‘on the doorstep’ in key supply markets.

Addressing the continued expertise problem within the area’s tourism and hospitality sector, Stolz burdened that so as to entice, develop, and retain expert expertise in a aggressive hospitality and tourism labour market, corporations should present a superb work-life stability. “Offer attractive talent development and training schemes,” he added. He additionally urged strengthening collaborations with main tourism and hospitality colleges globally and within the Middle East to guarantee entry to the very best and motivated professionals.

Whilst innovation continues to redefine the business, Stolz believes that agility should be matched with a give attention to folks and preserving the human touch in an organisation. “The element of building real and motivated teams is still key,” he famous.

Looking to the long run, Stolz expects a number of traits to form the area’s tourism panorama. He pointed to longer common lengths of stay, with locations comparable to Dubai and Abu Dhabi being more and more seen as viable choices for long-term residing fairly than simply for holidays. He additionally highlighted the rising variety of rising locations throughout Saudi Arabia, that are set to improve the GCC’s total tourism providing.

Recognising excellence in tourism

As a choose for the TDM Travel Trade Excellence Awards 2025 – Middle East, Stolz shall be putting sturdy emphasis on recognising entities that constantly ship best-in-class traveller experiences and those that set the benchmark for excellence and proceed to increase business requirements.

The submit Roland Berger’s Richard Stolz champions stellar traveller experience, human touch key to stay ahead appeared first on Travel Daily Media.



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