RoomPriceGenie RMS aids in ROI earnings for hotels

RoomPriceGenie, a supplier of income administration programs (RMS) for unbiased hotels and teams, is proud to announce the spectacular outcomes from an in-depth, 700-day examine of 567 lodge purchasers worldwide, which demonstrates the ROI earned by every property on account of implementing the corporate’s RMS. During the examine interval, taking part hotels skilled: 

• An common income enhance of 19% throughout 567 properties in numerous markets worldwide.
• ADR and occupancy enhance collectively. With a 4% enhance in ADR and a 14% increase in occupancy, properties profit from larger charges and extra booked nights.
• Importantly, the examine confirmed that thehotels’ room rely had no vital influence on income, ADR or occupancy positive aspects skilled.

This examine conclusively confirmed the RoomPriceGenie RMS helps hotels enhance room charges whereas driving larger occupancy and considerably growing general income. The consistency and vital nature of the positive aspects earned by every property additionally demonstrates that the price of funding in implementing the RMS can be recovered shortly, with monetary positive aspects growing exponentially over time – irrespective of the kind or measurement of lodge, or how the market modifications. 

As effectively as boosting bookings and income, the examine additionally proved the RoomPriceGenie RMS helps hoteliersplan and execute their income administration technique considerably extra shortly than earlier than. 

Lucas Roth, Owner at Raincity Property Group mentioned: “Instead of spending 10 hours every month going over the pricing for the upcoming months, we can now complete it in about 15 minutes.”

Kiki Shahabi, Manager at Steiner Residences agreed: “What used to take days to several weeks to do is now possible in a single day.”

“Revenue management isn’t just about increasing prices; it’s about finding the sweet spot where occupancy, rates, and guest satisfaction align perfectly,” mentioned Chas Scarantino, CEO at RoomPriceGenie. “While many hotels are initially wary of implementing dynamic pricing, this study shows that automating your pricing is the only way for hotels to create and maintain that integral balance, without losing control over their pricing or dissuading guests from booking with their property. As only approx. 10% of hoteliers currently use a dedicated RMS for managing their pricing, the RoomPriceGenie RMS is a proven way for ALL hotels to perform more competitively and maximize their overall profitability.”

Methodology

The examine examined the info from 567 properties from 9 international locations: Australia, the Czech Republic, Germany, the Netherlands, New Zealand, Spain, Switzerland, the United Kingdom and the United States.

The examine included evaluating every property’s efficiency to the Same Time Last Year (STLY) to trace enhancements at 567 properties in completely different markets and with completely different sizes and kinds, all utilizing the RoomPriceGenie with AutoPilot function, which automates pricing calculations and updates. The examine examined every property’s core income metrics – whole income, ADR (Average Daily Rate), and occupancy charges – for as much as 700 days.