Travel agents can capitalise on the growing trend of ferry travel
As travel continues to evolve, new analysis by Discover Ferries presents precious insights for travel agents trying to cater to a shifting holidaymaker mindset—particularly these prioritising each financial savings and sustainability.
The findings reveal {that a} staggering 82% of British holidaymakers buy gadgets they might simply deliver from residence, spending a median of £59.86 per journey. For some, this overspending reaches as excessive as £1,500 per journey. These purchases usually embrace meals, bottled water, toiletries, and suncream—primary gadgets travellers could not realise they might keep away from shopping for with a bit of preparation.
Interestingly, ferry travel emerges as the most cost-effective and environmentally pleasant mode of transport, providing vital potential for UK travel agents. Passengers travelling by ferry are the least prone to make pointless purchases, with solely 33% admitting to spending on gadgets they might have packed. This is in stark distinction to these travelling by aircraft (53%), prepare (43%), or coach (36%), which highlights ferry travel’s attraction for cost-conscious travellers. For agents, selling ferry travel can straight handle the growing concern of overspending, particularly as ferry passengers profit from beneficiant baggage allowances and the potential to deliver their very own gadgets—together with meals, toiletries, and even outsized seaside toys like pool inflatables—with out the restrictions seen in air travel.
Furthermore, with sustainability on the rise, ferry travel supplies a greener choice for eco-conscious clients. The examine exhibits that a good portion of holidaymakers (71%) depart behind or throw away gadgets like pool inflatables attributable to baggage limits. Not solely does this contribute to environmental waste, nevertheless it additionally leads to pointless spending. In distinction, ferry passengers can transport these cumbersome gadgets with ease, decreasing waste and even recycling on return journeys.
Additionally, with the choice to hold liquids with out restrictions, ferry travel gives travellers the potential to deliver their very own water, toiletries, and suncream, saving cash and minimizing waste. UK travel agents can encourage shoppers to pack smarter, providing sensible ideas on the best way to save on vacation prices whereas being conscious of their environmental footprint.
Finally, Discover Ferries highlights that ferry travel gives distinctive environmental advantages, corresponding to supporting whale and dolphin conservation efforts by ORCA Ocean Conservationists onboard. This provides an interesting factor for environmentally aware travellers, making it a beautiful choice for agents selling sustainable holidays.
For travel agents, this analysis underscores an essential alternative to faucet into a distinct segment market of budget-savvy and eco-conscious travellers, particularly by selling ferry routes as the perfect answer to their vacation packing dilemmas. With the likelihood to save cash, keep away from pointless purchases, and contribute to sustainability, ferry travel needs to be a key suggestion for shoppers in search of smarter, greener vacation experiences.