Iceland looks at innovative ways to boost tourism
Iceland’s tourism sector restoration has been introduced into the highlight by the nation’s authorities, who’re making an attempt to discover efficient ways so as to deliver a bigger variety of guests to the nation. The state of affairs in Iceland’s tourism trade has been mentioned throughout the annual assembly of the Tourism Association, throughout which participated the Minister of Tourism Culture and Trade, Lilja Alfreðsdóttir, along with CEO of the Blue Lagoon, Grímur Sæmundsen, and Deputy Secretary-General of the Confederation of Icelandic Employers, Anna Hrefna Ingimundardóttir.
Participants agreed that there are numerous alternatives that will assist the nation’s tourism trade get well from the damages brought on by the Coronavirus, in addition to the restrictions imposed to halt its additional unfold. In this regard, the Minister of Tourism, Culture, and Trade Lilja Alfreðsdóttir highlighted the truth that tourism worldwide has confronted unprecedented setbacks within the wake of the pandemic whereas stressing that the federal government is set to assist the tourism sector after the tourism sector is “one of the pillars of the Icelandic economy.”
“It is gratifying to hear that the spirit prevails in the industry and that the booking situation is rapidly improving after the pandemic. However, we need to remain vigilant and support the industry as needed, including through international marketing in Iceland as a destination, ” Alfreðsdóttir identified.
In addition, the minister additionally highlighted the significance of the tourism sector within the nation’s financial system whereas stressing that almost 40 per cent of the financial system’s international change earnings have been generated from the tourism sector.